> For the complete documentation index, see [llms.txt](https://the-wishlist-documentation.gitbook.io/the-wishlist-documentation-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://the-wishlist-documentation.gitbook.io/the-wishlist-documentation-docs/reporting/reporting-overview.md).

# Reporting Overview

Click **Reporting** to view and download multiple reports to analyse information on products, customers, and conversions:

Click the **Settings** icon to filter, rearrange, and pin columns, and click **Download customers** to download a CSV:

## Product Query Report

This allows you to:

* Identify product and variant product popularity among customers
* Generate list of customers with products in their wishlists

You can search by:

* Product or variant title
* Product identifier
* Variant identifier

## Customer Query Report

This allows you to:

* View all **active wishlists** for individual customers

You can search by:

* Email
* Reference number

## Customer Interest Report

This allows you to:

* View and save lists of **customers who have asked to be notified** when items are back in stock
* View and save lists of **customers who have registered interest** in a product, for example "coming soon"

How it works:

1. Click to select the list type (back in stock or registered interest) and search using product name, variant name, or identifier (leave **blank to view all**):
2. View customers who have asked to be notified

## Top Products Report

This allows you to:

* View **how often a product appears** in customer wishlists between dates you select
* View the **total value** of the product in the customer wishlists (value is based on price at the time the product was added)
* Sort by **popularity or value** by clicking the column header:

## Product Conversion Report

This allows you to:

* View **all sales conversions** for a product between dates you select

(a sales conversion is when the parent product (used in case the customer buys a different product size) on a wishlist matches what's been purchased)

* View **number** of conversions
* View **sales value** of conversions
* **Sort** by number of items converted or total sales value by clicking the column header:

## Product Conversion Detail Report

This allows you to:

* View **sales conversions** between dates you select
* View **sales conversion details** including customer, order, and date

(a sales conversion applies to products of different sizes or shapes, but part of the same parent product)

## Customer Conversions Report

This allows you to:

* View all **sales conversions by customer** between dates you select

Sale conversions are recorded for a parent product of a variant, if it matches the parent product in a customer's wishlist

* View **number of items that converted**, and the total sales value at point of purchase
* Click the header to **sort** by **total items sold** or **total sales value**
* Download a **CSV** that includes customer first names and last names

## Wishlist Report

This allows you to:

* View **wishlists created** between dates you select. This includes the wishlist, wishlist creator, and wishlist name if one exists
* Click Show Items to **view items** in the wishlist
* Download a **CSV** with either the wishlists only, or wishlists and the items

## Wishlist interactions

This allows you to view:

* All wishlist interactions between dates you select
* Filter by Entity Type (wishlist or wishlist item), Interaction Type (Added, Deleted, Purchased, Changed) by clicking a column header: